UW Medicine

University of Washington Medicine ranked as one of the top 10 hospitals in the country, yet only third in awareness in its own backyard. We were astounded that an institution this important nationally could be so poorly understood locally. UW is that rare, special place, where healthcare is a calling, not an industry. We helped amplify UW’s inner voice for all to hear. Consequently, the region’s minds and hearts opened, while awareness and preference increased dramatically.

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