The Matale Line is a full-service branding and communications agency dedicated to social change.
We provide strategic and tactical counsel as well as creative services to nonprofits, foundations and NGOs.
We have as many types of engagements as we do clients. Most span the entire “research-plan-execute-evaluate” process; some engage only for specific parts.
Branding
A well-timed dusting off of your organization’s soul. Its effects can be profound. A newfound confidence. A rejuvenated sense of purpose and determination. A fine-tuned moral to your story. One that now not only resonates, but also reverberates. A brand carefully contemplated is a brand poised to achieve the extraordinary. The Matale Line’s mission is to help you clarify yours. And to use that renewed brand clarity as a compass to guide every strategic, tactical and creative decision you make.
- Discovery
- Manifestos
- Messaging
- Training
- Expression
Strategic Planning
For every kind of problem, there’s a consultant eager to help. But most problems are systemic. Without a deep understanding of your organization’s soul, a solution to one problem can create even more downstream. Employing the power of your story’s moral—holistically. This is the centerpiece of The Matale Line strategic approach. Our process begins with a deep understanding of why you exist, offers a systemic overview of where opportunities lie, and ends with a concrete plan on how to seize them.
- Mission and objectives
- Challenges and opportunities
- Timelines and budgets
- Implementation plans
- Board and leadership development
Communications Planning
Effective fundraising and communications do more than provoke one-time reactions; they cultivate long-lasting relationships. The Matale Line matches your messaging to the various states of mind your constituents go through as they are developing relationships with your organization. Then, we map each message to the most effective media choice for that stage. As “media agnostics,” we harness the most advantageous medium—print, broadcast, interactive, even the unorthodox—to help you grow and “activate” your constituency.
- Audience segmentation
- Values-based messaging
- Media planning
- Creative development
- Communications integration
Fundraising and Communication Tools
Whether you need to refresh existing materials, create altogether new ones, or both, The Matale Line creates hard-working tools that get results. From ideation to creation, from production to implementation, we offer a full suite of tools, including:
- Annual reports
- Banner ads
- Billboards
- Brand guidelines
- Brand manifestos
- Brochures
- Business cards
- Color palettes
- Company literature
- Direct mail
- Elevator pitches
- E-mails
- Guerilla marketing
- Invitations
- Landing pages
- Letterhead/stationary
- Logos
- Media kits
- Message platforms
- Micro-sites
- News releases
- Newsletters
- Op-eds
- Posters
- Print ads
- Radio spots/PSAs
- Social e-marketing
- Specialty items
- Speeches
- Splash pages
- Taglines
- Talking points
- Transit ads
- TV spots/PSAs
- Videos
- Web sites
Research and Evaluation
The Matale Line's experience (and passion) lies in developing research programs that transcend pat answers and strive to reveal something deeper: The timeless truths—those values and beliefs—that not only inspire people to act, but also to commit. Equally important (at least to us) is maximizing the return on your investment. Utilizing methods both orthodox and unorthodox, The Matale Line is committed to measuring—and optimizing—the efficacy of your strategies and tools.
- Communication audits
- SWOT analysis
- Organizational assessments
- Primary and secondary research
- Media tests
Workshops and Keynotes
Internal workshops. Annual meetings. Industry gatherings. The Matale Line sees such events as one of the very few opportunities you have to coalesce your leadership around making the tough decisions that, in the end, can make a real difference. In this regard, The Matale Line has had the privilege of advising some of the world's most progressive nonprofits, conducting workshops, making presentations and delivering keynote speeches at a number of industry-centric events, among them:
- American Marketing Association
- Association of Fundraising Professionals
- Center for Nonprofit Excellence
- Der Deutsche Fundraising-Kongress
- National Council of Nonprofit Associations
- National Development Officers Association
- Netherlands Development Organisation
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